Valvoline Named the ‘Official Motor Oil’ of MotorTrend Group and Presenting Sponsor of the All-New Prime Gear The usa

LEXINGTON, Ky. and LOS ANGELES, July 13, 2020 /PRNewswire/ — Valvoline Inc. (NYSE: VVV), a major throughout the world supplier of premium branded lubricants and automotive solutions, and MotorTrend Group, the premier automotive media company in the earth, currently introduced a 2020 partnership in which Valvoline will serve as the “Formal Motor […]

LEXINGTON, Ky. and LOS ANGELES, July 13, 2020 /PRNewswire/ — Valvoline Inc. (NYSE: VVV), a major throughout the world supplier of premium branded lubricants and automotive solutions, and MotorTrend Group, the premier automotive media company in the earth, currently introduced a 2020 partnership in which Valvoline will serve as the “Formal Motor Oil” of MotorTrend Group’s electronic and print platforms, and the presenting sponsor of the all-new U.S. format of Top Gear The usa.

As element of this one of a kind alignment, Valvoline will obtain exposure throughout MotorTrend’s many platforms, together with web page badging, many media placements and supplemental material and marketing alignments to be announced in the coming months. Valvoline will also provide as presenting sponsor of Leading Gear The united states, hosted by Dax Shepard, Rob Corddry, and Jethro Bovingdon, which will be produced later on this 12 months on the MotorTrend App, the only subscription streaming services devoted entirely to the motoring earth.

The companies’ collective automotive heritages – Valvoline with 150 a long time and MotorTrend with 70 a long time – led to a natural alignment that will achieve D.I.Y. buyers across The usa, and the distinctive, partaking written content both brand names create skews in the direction of targeting male automobile fans involving 18 and 34 years previous. The partnership is also a important ingredient of Valvoline’s “Authentic Motor Oil Campaign,” released June 22.

“MotorTrend has performed a large job in defining motor vehicle lifestyle in The usa and continues to be a trusted supply of information for people,” explained Heidi Matheys, Valvoline chief marketing officer. “We are energized to align ourselves with a heritage brand name as we launch our Initial Motor Oil campaign, which celebrates Valvoline’s position as the 1st U.S. trademarked motor oil model.”

“We are very very pleased to welcome Valvoline, a pioneering world brand name that has a storied background of delivering the best quality products to customers, as the ‘Official Motor Oil’ of MotorTrend Group’s electronic & print platforms and the presenting sponsor for the all-new Leading Equipment The us,” mentioned Alex Wellen, international president and common manager of MotorTrend Team. “Valvoline shares our passion and vision to have interaction and join lovers with high quality automotive activities.”

In addition to the MotorTrend Team partnership, Valvoline’s Original Motor Oil brand marketing campaign – which characteristics a modern interpretation of Valvoline’s most-acknowledged emblem from the late 1960s and early 1970s – contains activations by using connected Tv set, social media, digital adverts, model influencers and a campaign internet site.

About MotorTrend Group 
MotorTrend Team, a Discovery corporation, is the most significant automotive media business in the entire world, bringing together Discovery’s quickly-expanding MotorTrend Tv set, previously Velocity, and a huge automotive digital, direct-to-client, social, and stay celebration portfolio, which includes MOTORTREND, Hot ROD, ROADKILL, Car, and additional than 20 other market-leading manufacturers. With a monthly viewers of 26 million across world wide web, Tv, and print, and 110 million social followers, culminating in 2 billion month-to-month information views across all platforms, the company encompasses television’s #1 network for automotive superfans, a main automotive YouTube Channel, and the MotorTrend App, the only automobile-focused subscription video-on-need provider. MotorTrend serves to embrace, entertain, and empower the motoring environment.

About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading throughout the world marketer and provider of top quality branded lubricants and automotive expert services, with sales in far more than 140 countries. Set up in 1866, the company’s heritage spans additional than 150 yrs, throughout which time it has created highly effective brand name recognition across various product and service channels. Valvoline ranks as the No. 3 passenger automobile motor oil model in the Diy marketplace by quantity. It operates and franchises somewhere around 1,400 fast-lube places, and it is the No. 2 chain by amount of shops in the United States under the Valvoline Quick Oil ModifySM brand and the No. 3 chain by range of outlets in Canada less than the Valvoline Good Canadian Oil Transform brand. It also marketplaces Valvoline lubricants and automotive chemicals, which include the Valvoline Large Mileage with MaxLife technological innovation motor oil for engines in excess of 75,000 miles Valvoline State-of-the-art Full Synthetic motor oil Valvoline Premium Blue™ heavy-responsibility motor oil Valvoline Multi-Car or truck Computerized Transmission Fluid and Zerex™ antifreeze. To find out a lot more, stop by www.valvoline.com.

Trademark, Valvoline or its subsidiaries, registered in numerous countries 
Provider mark, Valvoline or its subsidiaries, registered in various countries

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