Subaru struggled with product sales in Colorado

Colorado motorists have prolonged had a enjoy affair with Subaru, purchasing the model at nearly two times the fee seen in other states. But the pandemic may perhaps have put a dent in that marriage. “The Subaru Outback was the third best-promoting new vehicle last year, and it rated 51st […]

Colorado motorists have prolonged had a enjoy affair with Subaru, purchasing the model at nearly two times the fee seen in other states. But the pandemic may perhaps have put a dent in that marriage.

“The Subaru Outback was the third best-promoting new vehicle last year, and it rated 51st this 12 months. The Forester was the up coming Subaru to make the new car record in 2020 and rated 66th,” mentioned Julie Blackley, a spokeswoman with iSeeCars.com, an on the internet website for new and employed automobile sales.

So if Colorado shoppers are not getting those people Subarus, what did they favor this yr? The Ford F-150 tops the checklist, as it does in quite a few states, followed by the Honda CR-V, Hyundai Tucson, Hyundai Palisade, and Hyundai Kona, in accordance to the study.

“Subaru is still a extremely, very preferred brand name. I really don’t think there is something at all to fret about,” stated Tim Jackson, president of the Colorado Car Sellers Association.

New car registrations are down 13.1% this 12 months in Colorado by November, and Subaru registrations are down 15.5%, Jackson reported, citing the association’s Colorado Auto Outlook report. Subaru is underperforming the much larger industry, but its revenue haven’t fallen off a cliff.

Michael Dunlap, vice president of company improvement of Schomp Automotive in Highland Ranch, implies that supply issues are at engage in, instead than a shift in consumer choices.

“There ended up intervals before in the yr when we ended up below 30 times of stock supply on the floor with Subaru,” he reported. “The bulk of declines we are viewing, no matter of manufacturer, are in gentle of generation shortages in the market.”

Subaru commonly operates with a lean stock and experienced to shut its crops down for 8 weeks because of the pandemic. When limitations eased, it experienced a more challenging time gearing again up, ensuing in a person of the cheapest offered inventory of any automaker in August, according to a report in Cox Automotive.

Bolstering the argument that supply concerns may be at play, the Subaru Outback stays the 2nd most common made use of car or truck purchased this 12 months in metro Denver, just powering the dominating Ford F-150, and ahead of the Jeep Grand Cherokee, Ram Pickup 1500, and Nissan Rogue. 4 of the 20 major-providing made use of types in metro Denver are Subarus, in accordance to iSeeCars.com.

But if Subaru is taking part in really hard to get, could it be leaving the door open up for yet another Asian import to get the affections of Colorado consumers? The iSeeCars.com report implies that may well be the case. Of the 20 most common new types bought in Denver this year, six ended up from Hyundai.

And the Colorado Auto Outlook exhibits new Hyundai registrations down by 6% so significantly this calendar year, or about half the level of drop viewed over-all. But Hyundai would want to strengthen its sales by 2.3 moments to capture up with Subaru in Colorado.

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